Currently, 64% of customers are intending to buy at least half of their gifts online. SMBs, mindful of this changing consumer behaviour, are looking at e-commerce as their key source of revenue and primary point of customer interaction. Yet this digital foray is a first for many and they don’t quite know where to begin.
Small business owners are searching for guidance into how best to plan for the onslaught of already-ongoing online transactions. To take full advantage of this special holiday season, here are a few ideas small business owners can bear in mind.
Here are some examples to look at for e-commerce business https://www.referralcandy.com/blog/ecommerce-business-examples/
Importance of Social Media in Business
Small companies need to have an online presence in order to be front and center for clients this holiday season. That’s what table stakes are. But small businesses need to find customers to expand on that, where they invest a large amount of their time: on social media. Since the beginning of the pandemic, social media use has risen 61 percent, so seamless selling and advertisement on social networks including Facebook, Instagram and Pinterest would be crucial.
Advertising through Social Media
Several e-commerce sites provide social networks with an integrated solution, simultaneously updating goods, inventory and pricing through sales points. As most consumers are already making their holiday purchases, it is critical that business owners exploit these technologies earlier than later. With holiday themes and messaging, social presence is also an excellent way to get creative. On social media, imagination is king, so marketing and advertising in this way is a perfect way for business owners to get into the spirit of the holiday and gain extra exposure.